Wednesday, February 17, 2010

Why I do more searching on twitter than on google

In last 6-9 months, most of my searches are on twitter instead of on google or bing. As I stopped to think about why this is the case, few things came to mind:

1. Majority of my searches are for real-time news and/or information
2. For non real-time, research related searches, its useless to use a search engine, instead, I just go to wikipedia.org
3. For real time news, if someone hasn't tweeted about it, its probably not worth my time to read it
4. twitter search is a nice way to determine the importance of an item ( you get to see how many more tweets since you started searching ).

So, while many people think of twitter as something that they don't understand or something that doesn't have business value, if you start using it, you get addicted to it, and eventually this is going to impact the search engine traffic. Not going to see a major dent in search engine traffic in 2010, but I think by 2012, the internet users behavior would have changed.

And, don't be surprised if twitter were to buy google in 2012.

Monday, February 1, 2010

If you are a startup and thinking about product management, where do you start?

A friend recently called me asking for my thoughts on product management, I shared the following links with him. So, here are my recommended courses/blogs/tweets/books for product managers. This is by no means comprehensive list.

Pragmatic Marketing website: http://www.pragmaticmarketing.com/

They offer courses in different cities, would be a good course to check out. A word of caution, following all of Pragmatic Marketing framework for an early stage startup will be a overkill - instead focus on the concepts and the spirit of what they say ( for ex: get out of the building to learn about the market ).

Then, read as much as you can about customer development. It may end up saving you and your company.

Read the following blogs:

Customer Development by Steve Blank: http://steveblank.com/

Lean Startups: http://www.startuplessonslearned.com/2008/09/lean-startup.html ( Eric Ries is a good blogger that covers customer development).

Read this book:


http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705/ref=sr_1_1?ie=UTF8&s=books&qid=1265057140&sr=8-1

This book is hard to read, but its not because its not well written, its because, almost every section makes you think hard and you will find yourself thinking about the past mistakes - its like going through an Yoga cleanse.


On Twitter ( If you are not already on twitter, please consider a different profession - I hear there is shortage of roofing contractors ):


Follow @sgblank, @ericries and @davemcclure ( and the ones they recommend from time to time ).